Clients

Testimonial

The report from Heraghty Internet was very easy to understand, even though I am not from a technical background.

It provided a great framework and set of rules for the re-design of our website. We were also able to implement some of the recommendations on our current site.

– Karen Smyth, Sales & Marketing Manager, Aran Direct

Background

AranDirect is a luxury ferry company. It provides daily sailings to all three of the Aran Islands, off the west coast of Ireland.

The website is an important part of the business, since it allows customers to view the timetable and make bookings.

Challenge

AranDirect was planning to overhaul its website. As part of that process, it wanted to examine its existing website and see where improvements could be made.

Solution

We carried out an audit of the website that analysed its
Search Engine Optimisation
Usability & Internet Marketing

In the SEO section, we analysed:

• The current structure and layout of the site
• Use of keywords in the site
• Links to the site
• Competitor analysis

This report also identified technical problems that were impacting on the site’s ability to perform in Google.

For each issue identified, we made clear recommendations. We outlined a strategy for improving SEO and increasing traffic to the site on an ongoing basis.

In the Usability & Internet Marketing section, we:

• Analysed the ease-of-use of the website
• Identified problems in finding or understanding information on the website
• Identified problems in performing tasks on the website

The report also provided Aran Direct with advice on how to make the Arandirect.com website more enticing and how to increase its conversion rate of visitors to buyers.

Results

Aran Direct expressed their satisfaction with our work, saying they found it clear and insightful.

At the time of writing, Aran Direct is using our report as the key document in planning its new web strategy.