Search Engine Marketing

Keyword Research

If you are optimising your site for organic searches or pay-per-click listings, you will first need to decide which keywords you want to target.

Keyword research is a crucial but often overlooked element to search engine optimisation and marketing.

Tools and Methods

At Heraghty Internet Consultants, we use a variety of tools and methods to discover what keywords are likely to generate traffic for your website. We research variety of important factors, including:

• Common and recently popular search queries in your target market, based on search engine databases and tools
• Competition in search engine listings for given keywords or phrases, to identify opportunities
• Comparative rankings of search engine phrases on Google.com vs. Google.ie or Google.co.uk, to identify opportunities
• The existing content on your website, so that target keyphrases can be linked to specific landing pages on your site

Contact us now for more information on our SEO Keyword Research service.