Web Marketing Consulting

Heraghty Internet Consultants can work with you to create a web marketing strategy that is:

Fully measurable - you can monitor your ROI by tagging each of your text link ads, banner ads, e-newsletters, etc. and tracking the resulting consumer behaviour.

Customisable - you can use geo-targetting and other techniques to show different messages to people in different locations.

Relevant - only show ads to users who are looking at content that fits with your product or services.

Our Marketing Methods

We can implement, advise on and/or manage various different online campaigns for you, using a variety of methods, depending on your goals and budget. These methods may include:

Integration and setup of Analytics package on your website, so visitors can be tracked and their behaviour on your site can be monitored

• Create graphical or multimedia ads (see Ad Design and Creation)
• Buy online media slots for display of graphical or multimedia ads
• Tag graphic or multimedia ads so that each ad can be identified in your analytics
• Buy relevant sponsored test link slots
• Create online video clips for display on your website
• Advise on viral marketing strategies involving social websites such as Bebo, Facebook, etc.
• Search engine marketing and SEO strategy development
• Implementation and management of a pay-per-click campaign (see our Google Adwords section)
• Creation of an e-newsletter system that lets users subscribe via your website

Staying Ahead of the Curve

At Heraghty Internet Consultants, we pride ourselves on our awareness and understanding of emerging online marketing trends. See for example the Mediajunk weblog, where our CEO Michael Heraghty has been reporting on emerging web trends since 2003.

Contact us now to find out more about our web marketing strategy services.