Website Auditing

SEO Audits

SEO Audits are a unique service offered by Heraghty Internet Consultants. We bring our extensive knowledge and expertise in Search Engine Optimisation to focus on your website, along with our problem-solving skills.

What is the Purpose of an SEO Audit?

This Audit is a review of your website, designed to find out what issues are hindering your site’s success in search engines such as Google, and recommendations on what you can do to improve your search engine performance.

What Areas Does the SEO Audit Cover?

In our SEO Audit, we will review your website’s content, technology and architecture, along with your website’s relationship with other sites (i.e. links to and from your website).

The Audit also involves competitor analysis, where we look at websites that are competing in the search engines with you, and keyword analysis, where we look at how you perform for keywords relevant to your site.

Isn’t SEO a “Black Art”? How Can You Audit Something so Vague?

Much of what is called search engine optimisation is simply speculative or folklore, because search engines such as Google do not reveal their ranking algorithms. Moreover, your site may be penalised or banned from certain search engines if you try to “game the system”.

Nevertheless, some elements of SEO are now well established, and even Google acknowledges this.

Our audit only covers “ethical SEO” practices that are well established. Our SEO Audit looks at ways to get your site listed in higher in the rankings by fair, honest, competitive means. We do not advocate techniques aimed at finding loopholes in search engine algorithms, as ultimately these loopholes will be closed, and sites employing these techniques will be worse off in the long run.

Do you Recommend Solutions to the Problems your Audit Uncovers?

Yes. As with all Heraghty Internet audits, we suggest a solution for each issue that we identify.